Find your roast. Find your cup.
Roast level is a fast way to narrow the field, but the best choice is the one that matches the flavors and body you enjoy.
Medium, Medium-Dark, or Dark?
Medium is smooth and balanced. Medium-dark brings deeper roast character while staying rounded. Dark leans bold, full-bodied, and roasty.
Medium Roast
Smooth, balanced, and approachable with a rich coffee flavor and a bright, satisfying finish.
Medium-Dark Roast
Rich, bold, and smooth with deeper roasted flavors and a full-bodied, satisfying finish.
Dark Roast
Bold, rich, and full-bodied with deep roasted flavor, a smooth finish, and robust coffee character.
What roast level changes
Body
How heavy or light the coffee feels.
Roast Character
The flavors created by the roast.
Aroma
Fragrance you notice before the first sip.
Finish
The lasting impressions after you swallow.
Four easy places to start
California Blend
Mellow, easy-drinking, low-acid, smooth and rounded.
From $19.95 View coffee
Il Chicco
Bold, robust and smooth with a deep, roasty finish.
From $19.95 View coffee
Mocha Java
Bright and complex with smooth body and a roasted finish.
From $19.95 View coffee
Aloha Bean
Toasted hazelnut, soft creaminess and a mellow finish.
From $20.10 View coffeeRoast questions, answered
Which roast is the smoothest and most balanced?
Medium roast is a strong starting point. It offers a smooth, balanced flavor with a pleasant combination of sweetness, acidity, and body without leaning too light or too bold.
Which roast has a richer, bolder flavor?
Medium-dark and dark roasts move toward deeper roast character, fuller body, and a bolder finish. Choose medium-dark for a rounded bridge or dark for the strongest roasty profile.
Which roast is best for a strong, intense coffee experience?
Dark roast is the clearest match when you want deep roasted flavor, a robust body, and an intense coffee character.
What’s the difference between Medium, Medium-Dark, and Dark Roast?
Medium emphasizes balance and brightness, medium-dark adds deeper roast character while staying rounded, and dark emphasizes bold, full-bodied, roasty flavors.
Does roast determine caffeine or brew strength?
No. Roast is mainly a flavor decision. Caffeine also depends on coffee type, serving size, brewing method, and coffee-to-water ratio; brew strength depends on the recipe.