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A tasting flight of brewed coffee with roasted beans

Coffee Flavor Guide

Learn to describe the cup you love

Use body, brightness, roast character, and finish to find the coffee that sounds right for you.

Explore coffee flavor

Tasting notes are not ingredients

Words like chocolate, fruit, or spice can describe flavors you notice naturally in brewed coffee. Flavored coffee contains added flavoring ingredients and is clearly labeled as flavored.

Unflavored coffee with roasted beans

Tasting Notes

Natural flavors you may notice, not ingredients.

Flavored coffee with aromatic ingredients

Flavored Coffee

Added flavoring creates a specific flavor experience.

Four useful ways to describe a cup

Brewed coffee illustrating body

Body

Light, smooth, creamy, or full-bodied.

Brewed coffee illustrating brightness

Brightness

Lively, crisp, or mellow in the cup.

Roasted coffee beans illustrating roast character

Roast Character

Delicate, balanced, deep, or roasty.

Brewed coffee illustrating finish

Finish

Clean, lingering, rounded, or bold.

Start with a flavor family

Mellow and rounded coffee

Mellow & Rounded

Soft, balanced, and easy-drinking.

Bright and lively coffee

Bright & Lively

Crisp, expressive, and origin-forward.

Bold and roasty coffee

Bold & Roasty

Deep, full-bodied, and rich.

Flavored and dessert-inspired coffee

Flavored & Dessert-Inspired

Clearly flavored, aromatic, and distinctive.

Put it into practice

Details that help you choose

A product card brings the most useful clues together. Read across the name, roast, tasting notes, format, and caffeine level.

Coffee bag with product information

Name

The blend, origin, or flavor.

Roast Level

Light, medium, medium-dark, or dark.

Tasting Notes

The flavors and aromas you may notice.

Format

Whole bean or ground for your routine.

Caffeine

Full caffeine, half-caff or decaf.